Loading ...

The Launch of a new online Course on 12th January 2022: BUSINESS PLANNING COURSE : A Strategic Roadmap to Business Success

By Prof. Ngowi from Ano Consortium and Mzumbe University.

Never ever overlook planning. For any Successful and Profitable Project or business or Organization , the owners, the founders and the directors must had a clear understanding of their  firm's Industry (Industry Analysis), Market  (Market Analysis), Marketing Strategies, business models, strengths and competition and Clear Financial Planning.

They had the foresight to plan for future expansion. Whether yours is a new business or an existing business in the process of expanding, having a professional business plan will help you identify the most effective business strategies for your organization.

GO BEYOND A BUSINESS PLAN DOCUMENT

A lot of Business Plan Courses Focuses on writing a Business Plan Document. This Course is different; we will go beyond a business Plan Document. This Course is about creating a great business Strategies.

Due to our current economic and volatile climates, Strategic planning is a critical component of a successful business.  So if you are seeking outside funding, recruiting key personnel, or just want to increase your chances of success and sustainability…. You need to enroll for this Course. 

The research and thought process you use to prepare your plan will requires you to look at your business from all angles.  Often times, your ideas and plans will be challenged by your own findings and new found conclusions. 

A business plan explains, in black and white, your venture’s feasibility and reflects your management and leadership capabilities. 

Whether yours is a new business or an established business in expansion mode, you and your team need a clear understanding of your company’s financials, industry analysis, customer base, competition, operations, and future plans.

THIS COURSE IS IDEAL FOR THE FOLLOWING TARGET GROUPS!

• Anyone interested in starting any type of company in any industry (no prior business experience is required).
• Anyone that has already started a company, but wants to take their business to the next level.
• Anyone working at a company that wants to launch a new product and or a new service
• Aspiring Entrepreneurs.

• Small business or startup owners
• Innovation managers
• C-level executives
• Graduate and Undergraduates students taking business related courses

Upon completion of this business plan course, you will be able to write a good business plan on the very same day. The sooner you plan, the sooner you'll start your business with a stronger foundation, business model, and ultimately reach all your goals. So start today by enrolling in this business plan course. Stop waiting and start doing!

LESSONS TO BE COVERED:

1.    Introduction to Business Planning

·         The business plan,

·         Strategic and operational planning,

·         Why business planning.

·         Feasibility studies,

·         Key Contents

2.    Executive summary.

·         What should it tell the reader?

·         How should it be written?

Main body of a business plan

3,1. Company Description

                        (i)        Mission and Vision Statement

                        (ii)       Business Concept

1.    Product/Service description

2.    The Primary Customer

3.    Benefits of Product/Service

4.    Distribution.

5.    Environmental Impact (if relevant)

(iii)        Management Team

(iv)        Business Location

3.2.     Product or Service Development

(i)           Required steps involved in producing your product

(ii)          A time line for production or implementation of services

(iii)        Describe the need for your product/service

(iv)        Your product/service differentiation and competitive advantage

(v)          Possible barriers in bringing the product to market

(vi)        Products, costs, materials needs etc).

3.3. Industry Analysis

i)             The size, maturity, and competitive nature of the industry

ii)           The barriers to entry and growth

iii)          How changes in the economy affect the industry

iv)          The industry’s financial position and performance

v)            The role of innovation and technological change

vi)          How the industry is affected by government regulation

3.4.     Market Analysis

          (i)        Identify your target market (demographics, geographic distribution,                               purchasing patterns, behaviour, lifestyle description, etc.

            (ii)       Describe market niche

            (iii)      Pricing

3.5.     Competition

i)             Description of competition

ii)           Market share distribution

iii)          Barriers to entering the market

iv)          Strategic opportunities

3.6. Management and Organization

(i)        Background of founding management (education, experience, personal financials,

            and personal information: age, interest in the idea, etc.

(ii)          Philosophy of management and company culture

(iii)        Legal structure of company

(iv)        Job descriptions and organizational chart

3.7.    Marketing Strategy

(i)        Purpose of marketing plan

(ii)       Plan to reach first customer

(iii)        Samples of marketing materials and mediums for getting the message out

3.8.    Operations

(i)        Technical description of product/services

(ii)       Manufacturing process (raw materials through final product)

(iii)        Production capacity

(iv)        Distribution and purchasing channels

(v)          Staffing

(vi)        Vendors required and those that you are already lined with

(vii)       Physical plant (facilities and equipment management)

3.9.    Financial Plan

(i)        Summary of key points and Capital Requirements

(ii)       Needs Assessments (Hard costs, working capital, start-up costs)

(iii)        Assumptions

(iv)        Balance sheet, profit and loss projection, cash flow projection, ratios

(v)          Break even analysis and payback period

(vi)        Plan for funding

3.10.  Expansion or Exit Plan

            (i)        Long range goals

            (ii)       Diversification, penetration, increasing market share

(iii)        Milestones

(iv)        Franchise, going public, sale, buy-out, merger, hand down, closing

3.11.  Appendices in a business plan

A.        Financial Statements

B.      Supporting documents

C.      Marketing Plan supporting documents

                        (i)         Tools              (ii)       Media Plan               (iii)      Marketing budget

D.      Organizational Plan supporting documents

E.      Contingency Plan

COURSE OUTCOMES:

Due to Current economic and volatile climates, business planning is a critical component of a successful business. So if you are seeking outside funding, recruiting key personnel, or just want to increase your chances of success and sustainability.

You need to enroll for this Course.

1.      You will be able to Create your own Business Plan from scratch-get, your plan accepted by BANKS, Investors, Granters and Lenders Guaranteed!

2.      You will Learn to gather and structure information into a Business Plan, and tools to develop product ideas and commercialization plans, identify/evaluate opportunities and acquire/manage resources.

3.      You will learn tools to analyze business context and risks, and how to implement ideas in the real world, developing a sensible commercialization strategy for a new venture.

4.      You will learn analytical frameworks for understanding competitive/market dynamics and Guidelines for developing market-entry strategy.

5.      You will learn Financial tools for estimating economic viability, Understanding of financial options and frameworks, learning how to present business, product, financial, and operational plans to those who are potentially interested in supporting your efforts.

• Certificates to be provided
• Lifetime Access
• Online Mentorship and Support
• Free Books, Templates and Pamphlets.
• Online Discussion

Enroll for this Course now before 01 January 2022 to get 95% Discount. Contact us +255655973248

Instructor Profile:

Professor Honest Prosper Ngowi is Associate Professor of Economics, researcher and consultant in Economics and Business at Mzumbe University, Tanzania.

He has researched, consulted, written (over 50 major works), published and lectured widely on various areas of economics and business including macro-and micro-economics; international trade; managerial economics; Foreign Direct Investments (FDIs);

The new knowledge Economy; Entrepreneurship; Informal Sector; Privatization; Public Private Partnerships (PPPs); Executive Agencies in Service Delivery; Project Management; Unlocking Economic Growth Potentials; Shared Economic Growth; University-Industry Linkages; Funding Civil Societies; Mainstreaming HIV/AIDS in Curricula and Workplaces; East African Professor Common Market; Economic Impacts of HIV/AIDS; Public Expenditure Review Systems (PETS); Poverty; the Current Global Financial and Economic Crisis (over 8 papers and 50 newspaper/magazine articles) and many others.

Selected Publications (Out of over 70)

• Pricing Behavior of Firms Under Liberalized Markets in Tanzania: Theory and Practice. (Co-authored with Professor J. Kuzilwa). In”Economics and Development Papers (Tanzania). Issue No: 1: 1998. Pp. 75 – 90. (ISSN 0856-7247)
• Towards Successful Management of Projects: A Focus on Qualifications of an Ideal Project Manager. In”Economics and Development Papers (Tanzania)”. Issue No. 1: 2000. Pp. 100 – 116. (ISSN as above)
• Tax Incentives For Foreign Direct Investment (FDI): Types and Who Should/Should not Qualify in Tanzania, In”Tanzanet Journal (Sweden)” Vol. 1, # 1:Dec. 2000. (Online at http://www.tanzanet.org/int/journal/1-1-12-2000. Pp. 100 – 116. (ISSN 1650-108X)
• Research and Development (R&D) Projects in Industrial Firms: Cooperation or Competition? A Review with a Focus on Projects with Spill-over Effects. In ”Economics and Development Papers (Tanzania)”. Issue No:1:2001. Pp. 1-16. (ISSN as in 1)
• Inadequacies of FDI Determinants in Tanzania: Some Evidence. In ”Economics and Development Papers (Tanzania)”. Issue No: 1: 2001. Pp. 104-118. (ISSN as in 1)
• Can Africa Increase Its Global Share of Foreign Direct Investment (FDI)?: In ” West Africa Review (USA/Canada)”. Issue Vol.2. No. 2(2001). Online at http://www.westafricareview.com/war/vol2.2/ngowi.html (ISSN 1525 4488).
• Attracting New Foreign Direct Investments to Tanzania. In ” The Tanzanet Journal (Sweden)”. Vol.1 No.2 December 2001. Pp. 23 – 39. Online at http://www.tanzanet.org/int/journal/vol1-n02.html (ISSN as in 3 above)
• Marketing a Country for Foreign Direct Investments (FDI): Some Lessons for Tanzania. In ”Economics and Development Papers (Tanzania)” Issue No. 1: 2002. Pp.55 – 74. (ISSN as in 1 above).
• Foreign Direct Investment (FDI) Entry Modes in Tanzania: Types, Driving Forces and In ”The Tanzanet Journal (Sweden)” Vol. 1 No. 3 December 2002.
• “Private Sector Delivery of Urban Services: Benefits, Obstacles and Ways Forward for Public Transport Service in Dar Es Salaam City, Tanzania.” In OSSREA’s Eastern Africa Social Science Research Review – EASSRR Journal. Page: 97 – 117 January 2005, Addis Ababa, Ethiopia.
• “Attracting Foreign Direct Investments (FDIs) Into Regions: Cooperation or Competition in Africa?” In Regions in Competition and Cooperation Page: 673 – 688) Uddevalla Symposium 2004, Trollhattan Uddevalla University, Sweden))
• Entrepreneurship in The Informal Sector in Tanzania: Formalize or Not Formalize? (In Entrepreneurship Development Institute of India 2005 Conference Proceedings)
• “Commodity Diversification as a Strategy for Export-led Growth: The Need and Current Developments in Tanzania”. In African Business and Development : Strategies for Economic Growth and Poverty Alleviation Page: 521 – 528 by International Academy of African Business and Development (IAABD).
• “Foreign Direct Investments (FDIs) Lack of Interest in Plantation Agriculture: Evidence, Reasons and Recommendations For Tanzania”. In Economics And Development Papers, Issue No: 1: 2004. Page: 54 – 75.
• Foreign Direct Investments (FDIs) Flows to the Emerging Markets: Driving Forces and Lessons for Africa. A Book Chapter in Capital Flows and Foreign Direct Investments in Emerging Markets. Edited by Prof. Sima Motamen-Samadian, University of Westminster, United Kingdom. September, 2005. Palgrave McMillan Publishers)
• “The Way HIV/AIDS Affects the Agricultural Sector in Tanzania” In Book of Abstracts: International Aid, Trade and Development in Africa: The Search for a Development Paradigm. Organization for Social Science Research in Eastern and Southern Africa (OSSREA) – Addis Ababa, Ethiopia, October 2005
• Institutional Reforms to Attract Foreign Direct Investments (FDIs) as a Strategy For Economic Growth: What Has Tanzania Done?” In Globalization, Technology, and Sustainable Development Series, Volume 1, 2005: Bridging the Divide: The Role of Technology and Trade. By World Association For Sustainable Development, United Kingdom/Emerald Publishers, Sussex University, United Kingdom. September, 2005 also in African Journal of Public Administration and Management. Vol XVII, No. 1. January 2006 Special Issue: Wealth Creation and Development in Africa: Issues and Prospects. Pp.32 – 44
• Application of Public – Private Partnerships (PPPs) For Sustainable Development in Tanzania Municipalities: Evidence, Challenges and Ways Forward ( In The Association of African Public Administration and Management – AAPAM- Roundtable Conference, Livingstone Zambia, November/December 2005.
• Sustaining Funding for Civil Society Advocacy in Education in Tanzania: A Report for Commonwealth Education Fund – CEF. (2006).
• Commodity Diversification as a Strategy for Export-led Growth: The Need and Emerging Practices in Tanzania, HURIA Journal (2006).
• The Nature of the Private Sector: The Need for New Methodological Approaches in Assessing its Role in Development. In Economics and Development Papers, 2006
• The Capacity of Non Governmental Organizations to Promote Rights-Based Approach to Poverty Alleviation in Tanzania. In UNESCO (2006) Small Grant Program on Poverty Eradication: Building National Capacities for Research and Policy Analysis
• Constraints in Institutionalizing Informal Economic Activities: The Case of Tanzania. In Kyaruzi (2008). African Business and Economic Growth: Institutions, Firms, Practices and Policy. ISNB: 9781906704186 (HB)/9781906704193 (PB) by Adonis & Abbey Publishers, London.
• Foreign Direct Investments (FDIs) Factor in Economic Growth and Development: Tanzania’s Efforts to Reform Institutions to Attract More FDIs. In Kyaruzi (2008). African Business and Economic Growth: Institutions, Firms, Practices and Policy. ISNB: 9781906704186 (HB)/9781906704193 (PB) by Adonis & Abbey Publishers, London.
• Linking Research to the Development Process: Conceptual Perspectives and Practical Realities. In Journal of Management and Development Dynamics, Vol. 19, Issue No. 1, June 2007, Mzumbe University Tanzania
• Privatization and Agentification of Public Services Delivery in Africa: Extent and Managerial Leadership Implications in Tanzania. In Africa Development, Vol. XXXIII, No. 4, 2008, pp. 97 – 116, Dakar Senegal
• Micro and Small Footwear Firms in Tanzania: Challenges of Adjusting to the Effects of Liberalisation. In McCormick, Kuzilwa and Gebre-Egeziabher “Industrialising Africa in the Era of Globalisation: Challenges to Clothing and Footwear”. University of Nairobi Press.
• Public-Private Partnership (PPP) in Service Delivery: Application, Reasons, Procedures, Results and Challenges in Tanzanian Local Government Authorities (LGAs). In Africa Growth Agenda, Vol. 6, Issue 2. April – June 2009
• Economic Development and Change in Tanzania: The Political Leadership Factor. In African Journal of Political Science Academic Journal, 2009. 
• Linking Research to Development Policy: Theoretical Perspectives and Realities in Tanzania. In Rethinking Development Research and Policy: Trends in the East African Region by Karuti Kanyinga and Edith Adera (editors). Pg. 42 – 67. Published by the University of Nairobi Printing Press.
• Unlocking Economic Growth and Development Potentials: The Nile Basin Approach in Tanzania. In “The River Nile in the Post-Colonial Age: Conflict and Cooperation Among the Nile Basin Countries” (ISBN: 978 1 84511 9706) by Terje Tvedt (editor, 2010). Pg. 57 – 72). Published by I. B. Tauris & Co. Ltd (London and New York).
• Mafia Island Marine Park: A Case Study of Marine Fisheries Resource Management in Tanzania. Research report in ‘Untangling the Nets’: The Governance of Tanzania’s Marine Fisheries – M a r i a m  J a n u a r y  a n d  H o n e s t P r o s p e r N g o w i (ISBN: 978-1-919969-72-5); by the South African Institute for International Affairs (SAIIA) at the Witwatersrand University, South Africa February 2010.
• “Evaluating the Impact of the Global Economic Crisis on Africa”, in African Journal of Public Administration and Management (AJPAM), Vol. XXI, No. 1 & 2 January/July 2010, Special Issue: From Crisis to Opportunities – Africa in the World Financial and Economic Crisis – Pages 18 – 33;
• “The Paradox of Poverty Amidst Foreign Direct Investments (FDIs) in Shinyanga and Mwanza Regions in Tanzania: Questioning the Role of FDIs in Host Economies”. In Economics and Development papers, Issue No: 1: 2009 (Pg. 69 – 106). Department of Economics, Mzumbe University
• The Current Global Economic Crisis and its Impacts in Tanzania, in the African Journal of Business Management (AJBM) Vol. 4(8), pp. 1468-1474, July, 2010. (ISSN 1993-8233). It is available online at  http://www.academicjournals.org/AJBM/PDF/pdf2010/18July/Ngowi.pdf
• Book: Fostering Entrepreneurial Agriculture in Tanzania (Edited by Imani S Kyaruzi and Honest Prosper Ngowi, First Edition 2011; ISBN 978-9987-08-075-5, Published by Mkuki na Nyota, Dar Es Salaam, Printed in India.
• Coffee Marketing Systems and Cess Collection in Tanzania: Some Implications in Fostering Agricultural Entrepreneurship. By H. P. Ngowi. In Kyaruzi and Ngowi (Eds, 2011). Fostering Entrepreneurial Agriculture in Tanzania. Pp. 9 – 32
• River Flood Plains Factor in Local Economic Development and Growth: Agricultural Opportunities and Challenges Along Selected Rivers in the Lake Victoria Basin of Tanzania, Kenya and Uganda By Ngowi; Inyani, S (Masinde Muliro Univ Kenya); Kate, N (Bugema Univ Uganda); Baranga, D (Makerere Univ Uganda) and Lukalo, F. K (Moi Univ Kenya). In Kyaruzi and Ngowi (Eds, 2011).
• Economic Impacts of HIV/AIDS: Mechanisms and Measurement Challenges in the Agricultural Sector in Tanzania. By H. P. Ngowi and Anne Mwakibete. In Kyaruzi and Ngowi (Eds, 2011).
• Paradigm Shift in Tanzanian Economy – From Crops Production for Food to Crops Production for Bio-fuels: Status, Emerging Issues and Way Forward. By H. P. Ngowi. In Kyaruzi and Ngowi (Eds, 2011).
• “Attracting Foreign Direct Investments (FDIs) into Africa: A Discussion of Rationales, Approaches, Results and Impacts in Tanzanian Context”, in Setting of New Social Science Research Agendas for Africa in the 21^st Century;. Edited by Lily Mafela and Herman Musahara; OSSREA Ethiopia, 2011;
• Making Land Investment Work for Tanzania:  Scoping Assessment for Multi-stakeholder Dialogue Initiative (April 2012), TNRF Research Report, online at http://www.tzdpg.or.tz/uploads/media/DRAFT_Final_Report_Scoping_Assessment_111209v1.pdf
• The 1 Million Dollar Question: How Can Tanzania Stop Being Plundered? A Research Report for the Interfaith Committee in Tanzania, June 2012
• Dollarization of the Tanzanian Economy, Policy Brief No. 1, December 2011, Tanzania Country Level Knowledge Network (www.cliknet.or.tz )
• Tax Competition in East Africa: A Race to the Bottom?: Tax Incentives and Revenue Losses in Tanzania, (June 2012), (ISBN 978-9987-708-06-2), a joint publication of Tax Justice Network Africa and Actionaid International
• Impacts of the Global Financial and Economic Crisis in Tanzania, (2009). Proceedings of ORSEA International Conference, University of Dar Es Salaam Business School
• The Current Global Financial and Economic Crisis and its Implications on Investment in Human Capital in Tanzania, in Journal of Policy and Leadership, Volume 1, Issue 1, January 2012, ISSN 1821 – 8318, Pages 19 – 35, Centre for Policy and Leadership, Mzumbe University.
• The Role of Non State Actors (NSAs) in Addressing Challenges in Sustainable Development and Good Governance, in Journal of Policy and Leadership, Volume 1, Issue 1, January 2012, ISSN 1821 – 8318, Pages 90 – 102, Centre for Policy and Leadership, Mzumbe University
• “Nyerere on Indigenous Ownership of the Economy: Are the Emerging Collective Investment Schemes (CICs) A Solution in Tanzania?” was published in Uongozi Journal of Management and Development Dynamics, Nyerere Special Issue (2), November 2010; pages 189 to 227
• “Fiscal Decentralization in Africa: Revenue Collection and Use Capacity Issues in Local Government Authorities” has been published in the Journal of the Institute of Tax Administration (JITA), ISSN 1821-8482; Volume 1. No. 1, November 2012, pages 1 – 11.
• Book: “The Economic Crisis of the 2000s and Beyond: Analysis and Perspectives in the Tanzanian Context” (199 pages, ISBN: 978-9987-734-26-9), Published by Matokeo Publishers and Printers, January 2013
• Impacts of Economic Crises and Their Implications for Government Revenues in Africa: Perspectives From the 2008 Economic Crisis and the 2010 Euro zone Crisis; has been published in the Journal of the Institute of Tax Administration (JITA), ISSN 1821-8482; Volume 2. No. 2, May 2013,
• Impacts of Economic Crises on Regional Integration Process: Lessons Form the 2008 Global Economic Crisis and 2010 Euro Zone Crisis (Mzumbe University Nyerere Publications)
• Lifting the Veil of Secrecy: Perspectives on International: Taxation and Capital Flight from Africa (Book, 2017)
• Extractive Industry Revenues and their Expenditure in Local Government Authorities: The Case of the Gold Service Levy in Geita District Council in Tanzania. Book chapter in Tanzania Development: A Comparative Perspective (2019).
• The blue economy handbook of the Indian Ocean region. Book Review 2019, Indian Ocean Region Journal.